Making Comments and Controlling Comments to Generate Business

You may remember the term “Web 2.0” which meant so many things that it became meaningless jargon. But at its core was the idea that the internet was originally developed as a collaboration tool, where people could exchange information, ideas and questions. Social Media is a key part of that vision, especially for businesses to move forward from providing just a static, broadcast website.

Using social media tools to comment on the web, and encourage comments from people is a great way of building a presence and relationships to generate business. However you also need to be wary of what others are writing about your business on these services, and take action accordingly. [...read more...]

Facebook Marches On

There have been two significant announcements involving Facebook this week:

(1)  MySpace’s “Mashup with Facebook” (If you can’t beat ‘em join ‘em)

MySpace allows musicians and other performing artists to publish music, videos, gig lists and other information.

MySpace also provides a social networking capability. Anyone can [...read more...]

Social Media - Round-up of Tools for Business

Over the last few weeks we’ve looked at how a range of social media tools can be used profitably. Now’s a suitable time to summarise the key ones relevant to business: [...read more...]

Profit from Twitter

Last week we looked at “How to Use and Abuse Twitter”. In the meantime an experienced CEO who is launching a new telecoms service emailed me ““I need to really understand the best use of Twitter, et al in business …. I believe it’s now a must do”.

The Twitter article, plus the broader one the week before on "How to Use and Abuse Social Media", both received very complementary reviews from people like comedian Ben Miller, who kindly tweeted about it.

But as I realised that neither article quite answered the CEO’s question, I used it as the inspiration for the next article I had been asked to write for "IT Counts", the online forum of the IT Faculty of the ICAEW (Chartered Accountants). [...read more...]