tag:blogger.com,1999:blog-59087686420095845432024-03-20T08:43:31.081+00:00PROFIT FROM SOCIAL MEDIAwith CamwellsFor senior business management Telephone +44(0) 1628 632914Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-5908768642009584543.post-19496611395896911362011-05-12T17:19:00.000+01:002011-05-13T21:25:06.053+01:00Taming The Power of Social Media<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoWEf8L3V4SaDdWmXoyoQjgetND5JKTea5L45mE6E2x59b3tyAZ8sY6ci-FcReu9v_7fK6cXP5iWOTYK7JHWxFCA-K8FEjuo2SUdmogCWBr-Ua5voUY265STyE83WaoCQcqrV1ayMM96VK/s1600/tamingsocialmedia.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoWEf8L3V4SaDdWmXoyoQjgetND5JKTea5L45mE6E2x59b3tyAZ8sY6ci-FcReu9v_7fK6cXP5iWOTYK7JHWxFCA-K8FEjuo2SUdmogCWBr-Ua5voUY265STyE83WaoCQcqrV1ayMM96VK/s200/tamingsocialmedia.jpg" width="200" /></a></div>Social media is a powerful way to spread a message and build relationships. But I was reminded by an article on “stupid tweet insurance” for businesses, that whether it is Twitter, Facebook, YouTube or any other social tool, these tools can do more harm than good.<br />
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In this article for the ICAEW, <a href="http://bit.ly/smtaming" target="_blank"><b>how can the tools be tamed?</b></a>Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-36618013616632017552011-03-17T10:10:00.002+00:002011-03-17T10:10:29.403+00:00All Change in Social Media<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2ojrspldHu0bA_WbRn-gZJs0Ykd1ellgQZDyJADxpJc39g8HCMl2lEFIgcWaFTxCj3dOpu_bjqJDxjwx1m1i-duRKNtcpHNd6U5lAwE-pgc6qj7aWzzSBZhqECSB43XBtbI8TyadQBF7M/s1600/facebook-page-changes-march-2011.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2ojrspldHu0bA_WbRn-gZJs0Ykd1ellgQZDyJADxpJc39g8HCMl2lEFIgcWaFTxCj3dOpu_bjqJDxjwx1m1i-duRKNtcpHNd6U5lAwE-pgc6qj7aWzzSBZhqECSB43XBtbI8TyadQBF7M/s200/facebook-page-changes-march-2011.jpg" width="186" /></a></div>Changes to the social media options available and changes to individual services are only to be expected.<br />
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<a href="http://bit.ly/changesm" target="_blank"><b>In this article I've written for the ICAEW IT Faculty</b></a>, here are two very recent examples highlighting changes to the way these services should be used.Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-9119865754082333862011-02-17T10:26:00.000+00:002011-02-17T10:26:10.595+00:00An Inside Job – Using Social Tools within Business<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirSG1adtZvy0XH6izb9Fkk0vHLx2nZuaqlGm8lGqVyIAoYfZhdJGzkzlagttsZw79qItUwFRx8AL6AmV8lvJEauxEiwCnRqqZLdCQnmEIjrBbteKJ0osUNQhzAZqBQdrq5ZrSrg42ul94L/s1600/manymoon_screen.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirSG1adtZvy0XH6izb9Fkk0vHLx2nZuaqlGm8lGqVyIAoYfZhdJGzkzlagttsZw79qItUwFRx8AL6AmV8lvJEauxEiwCnRqqZLdCQnmEIjrBbteKJ0osUNQhzAZqBQdrq5ZrSrg42ul94L/s200/manymoon_screen.jpg" width="200" /></a></div>Social media tools are being used by businesses to communicate publicly with customers. Increasingly these tools and similar internet-based software are being used privately within a business or with trusted partners for business benefit.<br />
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This article written for the IT Faculty of the ICAEW looks at the <a href="http://bit.ly/sminside" target="_blank"><b>new opportunities and how to handle the new risks</b></a>. Are you ready?Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-33908761480963446242011-01-28T10:09:00.001+00:002011-01-28T10:12:32.142+00:00Social Media – Why Use It For Your Business?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUKgaGXrD-lecG8yk5oLS7cYL7LED3xd_qwgWdX6hcKcdNt4uKk43RELb5WYZyMWQrxfejnOf-ZHa4ecgYp4ieENRVpThLBRrE66D6VUZzE3WkHkCzLfpO9M9GkRfOJHwCMQ5VVvP-zH2K/s1600/socialmedialogos.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUKgaGXrD-lecG8yk5oLS7cYL7LED3xd_qwgWdX6hcKcdNt4uKk43RELb5WYZyMWQrxfejnOf-ZHa4ecgYp4ieENRVpThLBRrE66D6VUZzE3WkHkCzLfpO9M9GkRfOJHwCMQ5VVvP-zH2K/s200/socialmedialogos.png" width="200" /></a></div>If you are already using social media for your business, the answer to “Why use it?” may be obvious. But if are still unclear of its merits, or you aren’t using social media yet, then this brief introduction will be useful.<br />
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“Social media” is a collection of services including social networking services such as Facebook and Twitter. Each service is best suited to specific situations. [<a href="http://bit.ly/smwhyuse" target="_blank"><b>... read more ...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-13794688927194845882011-01-21T13:33:00.001+00:002011-01-21T12:22:38.502+00:00Social Media – Business Impact<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYynVA-nYG-Fz5FGE7UvbLnCB17v0ZzZ2DulZcL2GpCBx9YzM6r0gidAEAqkEScQc1zyoTqLKLGhjXqj8-NSQ0vcoQOo_OC00QZTf77MpNh4xYyPusXX79Ghac7efdBkXzElDWaiYHZFWI/s1600/MyspaceFacebook.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYynVA-nYG-Fz5FGE7UvbLnCB17v0ZzZ2DulZcL2GpCBx9YzM6r0gidAEAqkEScQc1zyoTqLKLGhjXqj8-NSQ0vcoQOo_OC00QZTf77MpNh4xYyPusXX79Ghac7efdBkXzElDWaiYHZFWI/s200/MyspaceFacebook.jpg" width="200" /></a></div>In the last few days MySpace has announced that nearly half its workforce will be made redundant, and that the business will be sold or spun off.<br />
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So what?<br />
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The story has several practical implications for using social networking profitably, by businesses large and small. These include pitfalls to avoid, and opportunities to leverage.<br />
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In this article I've written for the IT Faculty of the ICAEW, here are some <a href="http://bit.ly/myspa" target="_blank"><b>tips for using social media profitably</b></a>.Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-12879645914013840612011-01-14T15:02:00.000+00:002011-01-14T15:02:52.644+00:00How (Not) To Handle Complaints<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9MBgYeAb0uthQXoPb-DeasY1GwYkM4jSBXFIRlRb_8eUyATWamiq05V_WknDZMV5rRBb-QpKRJt0OeSm4ZkiDq3aOmt3kPJpvrr2bhXty666hnu_Z0s1BgB8UBWa7LqlTqHrVrApYzYRn/s1600/unhappy-person-computer.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 2em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9MBgYeAb0uthQXoPb-DeasY1GwYkM4jSBXFIRlRb_8eUyATWamiq05V_WknDZMV5rRBb-QpKRJt0OeSm4ZkiDq3aOmt3kPJpvrr2bhXty666hnu_Z0s1BgB8UBWa7LqlTqHrVrApYzYRn/s200/unhappy-person-computer.jpg" width="200" /></a></div>For a business, a customer is much more likely to spread news of a bad experience than they will a good one.<br />
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Social media provides the opportunity to spread bad news far further and faster.<br />
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This can be, for example: [<a href="http://bit.ly/smcomplaint" target=_blank><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-57255550630944855692010-12-24T12:31:00.000+00:002010-12-26T09:54:10.863+00:00Why Use Twitter?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyguFIWQC-LnkLEvJnhoLFwJjOhGdgW0r8AZv3NheQNVHN2Y_uKmXTEV6Je4g6wtYCZjsYs3Ildx7ZNqyNiPg7jw8XO8a2GRx4hqRCY8FIT3xdUF_Vn6_sLK2yjNwnXSwJfA8zU_JHH-A6/s1600/twitterdouble.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 2em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyguFIWQC-LnkLEvJnhoLFwJjOhGdgW0r8AZv3NheQNVHN2Y_uKmXTEV6Je4g6wtYCZjsYs3Ildx7ZNqyNiPg7jw8XO8a2GRx4hqRCY8FIT3xdUF_Vn6_sLK2yjNwnXSwJfA8zU_JHH-A6/s200/twitterdouble.jpeg" width="200" /></a></div>Last week we looked at some tips on how to use Twitter, but not why. There are four main reasons, which we shall explore in turn:<br />
<ol><li>Broadcasting</li>
<li>Following</li>
<li>1-2-1 messaging</li>
<li>Searching and discussing [<a href="http://bit.ly/twit_use" target="_blank"><b>...read more...</b></a>]</li>
</ol>Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-16786887043671399702010-12-17T10:22:00.001+00:002010-12-22T12:43:12.787+00:00Twitter - Some Tips<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcM7oMveXIBsyJZlGD-12fhdP_Qn56n-IAs-aJyKRHzTHnw1_IoSyyNHUhyTZzdY1pvhn7kC4qIDOba3EaQFSWHhj8cAYRhhn0RGed1K68TRnPI_40q8upFcPhr7jdj-4zA0p3vqIr7yZw/s1600/twitterbird.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcM7oMveXIBsyJZlGD-12fhdP_Qn56n-IAs-aJyKRHzTHnw1_IoSyyNHUhyTZzdY1pvhn7kC4qIDOba3EaQFSWHhj8cAYRhhn0RGed1K68TRnPI_40q8upFcPhr7jdj-4zA0p3vqIr7yZw/s200/twitterbird.jpeg" width="200" /></a></div>Whether you are using Twitter for business or personal purposes, are new to it or experienced, here are some tips to utilise the tool without falling into pitfalls: [<a href="http://bit.ly/h5iNAY" target="_blank"><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-74828807939149440072010-12-10T12:14:00.001+00:002010-12-10T12:59:06.934+00:00Social Media - What Can Digg Do For You?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie1zEs1sZIWeSUqL359XdhVtLg_kzKPD88I5NZBbf8mzhIVicWJYt_rerQkfA9CoWIuI0gkCWoSjDVjOwGHETfqUtBLBF3-F8WPFB9IOVOwlrvNKI0mU8dS8CRDyF3Zfd6qD75oCSbklR1/s1600/digg-logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie1zEs1sZIWeSUqL359XdhVtLg_kzKPD88I5NZBbf8mzhIVicWJYt_rerQkfA9CoWIuI0gkCWoSjDVjOwGHETfqUtBLBF3-F8WPFB9IOVOwlrvNKI0mU8dS8CRDyF3Zfd6qD75oCSbklR1/s200/digg-logo.jpg" width="200" /></a></div>You may hear a lot about this system called Digg. But what can it do for you?<br />
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Digg is in a branch of social media called “social news”. It allows anyone who is registered to the service to [<a href="http://bit.ly/smdigg" target="_blank"><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-6719490985716328512010-12-06T09:21:00.001+00:002010-12-10T12:09:37.871+00:00Social Media - Integrating the Tools<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixAih7i80Ya94lCSLxtXqRniKYSevckcBO68LhTsX2pG3NugRFsBEV_Lwh_Ax9XjSE9krrEfwOvYA3yyeUeNL4OpfdSmLXeVTC4EG4f0Dd71GY4uQy8854hf3b7xuIrbZWvaDURASFAyMY/s1600/sm_integration.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixAih7i80Ya94lCSLxtXqRniKYSevckcBO68LhTsX2pG3NugRFsBEV_Lwh_Ax9XjSE9krrEfwOvYA3yyeUeNL4OpfdSmLXeVTC4EG4f0Dd71GY4uQy8854hf3b7xuIrbZWvaDURASFAyMY/s200/sm_integration.jpg" width="200" /></a></div>As a business you probably want to spread your marketing messages far and wide, using whatever tools that are available. Letting one social media tool feed another potentially makes this more efficient. For example:<br />
<ul><li>Twitter tweets can automatically appear on your company website, such as to be part of the News section</li>
<li>Using RSS feeds to drive content into other services </li>
<li>[<a href="http://bit.ly/dMgEQy%20" target="_blank"><b>...read more...</b></a>]</li>
</ul>Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-26632113020650285932010-11-26T13:22:00.003+00:002010-12-17T10:20:52.097+00:00Making Comments and Controlling Comments to Generate Business<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDXbv-UAYCD3xfgoQKfAumcaTMWYj9z7T_yl2eGFmlZVu0fMDHmQL2M3URJBu_q3Xp8ulVW7QhuwbI8XeiLVR7l2gfUKFYQ8B_438PRE1tBnw1ytuhn27DIuejYzFAtqQmBK9qc03jHe1H/s1600/comments_bubble.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDXbv-UAYCD3xfgoQKfAumcaTMWYj9z7T_yl2eGFmlZVu0fMDHmQL2M3URJBu_q3Xp8ulVW7QhuwbI8XeiLVR7l2gfUKFYQ8B_438PRE1tBnw1ytuhn27DIuejYzFAtqQmBK9qc03jHe1H/s200/comments_bubble.jpg" width="200" /></a></div>You may remember the term “Web 2.0” which meant so many things that it became meaningless jargon. But at its core was the idea that the internet was originally developed as a collaboration tool, where people could exchange information, ideas and questions. Social Media is a key part of that vision, especially for businesses to move forward from providing just a static, broadcast website.<br />
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Using social media tools to comment on the web, and encourage comments from people is a great way of building a presence and relationships to generate business. However you also need to be wary of what others are writing about your business on these services, and take action accordingly. [<a href="http://bit.ly/f9aCaO" target="_blank"><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-83513648739011269672010-11-19T08:47:00.001+00:002010-11-26T13:18:32.097+00:00Facebook Marches On<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrdsuYizAS3Hs6JidTohhHMwVQLdtDqe7LmGobjrosHW9aOWoyqiHCFyASAWCr05UiUPy7rc_N6c6n1vt-hGVGCS6-1Xj7i0gEvxGKmtlhUO5Fw0pPwp6uTZnqz4LXUZSjBr6QgxmFvpQl/s1600/facebook_myspace.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrdsuYizAS3Hs6JidTohhHMwVQLdtDqe7LmGobjrosHW9aOWoyqiHCFyASAWCr05UiUPy7rc_N6c6n1vt-hGVGCS6-1Xj7i0gEvxGKmtlhUO5Fw0pPwp6uTZnqz4LXUZSjBr6QgxmFvpQl/s200/facebook_myspace.jpg" width="200" /></a></div>There have been two significant announcements involving Facebook this week:<br />
<br />
<b>(1) MySpace’s “Mashup with Facebook” </b>(If you can’t beat ‘em join ‘em)<br />
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MySpace allows musicians and other performing artists to publish music, videos, gig lists and other information. <br />
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MySpace also provides a social networking capability. Anyone can [<a href="http://bit.ly/aoyUOz%20" target=_blank><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-1843481438242852222010-11-12T07:42:00.000+00:002010-11-12T07:42:47.031+00:00Social Media - Round-up of Tools for Business<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9AjHTVDLsn6v3zy1MUoXo5VOZnhkfBFXMrgeqMSM-7uW_gQmqUT2mMU8tld3BA8wpZ6R3_K0erv-6LMKytj2OsL1hWiPJCj-PmO_y9oMENjArVITPIeMhNzgSfa47lRfuNtGSJ6BQeDU2/s1600/4men.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9AjHTVDLsn6v3zy1MUoXo5VOZnhkfBFXMrgeqMSM-7uW_gQmqUT2mMU8tld3BA8wpZ6R3_K0erv-6LMKytj2OsL1hWiPJCj-PmO_y9oMENjArVITPIeMhNzgSfa47lRfuNtGSJ6BQeDU2/s200/4men.jpeg" width="200" /></a></div>Over the last few weeks we’ve looked at how a range of social media tools can be used profitably. Now’s a suitable time to summarise the key ones relevant to business: [<a href="http://bit.ly/smsumm" target="_blank"><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-25775782449026318932010-11-05T11:40:00.003+00:002010-11-05T11:41:51.767+00:00Profit from Twitter<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPH4oH-8N4fy_j_CETT4wHgzauXAms6zswOkGOe4vIv0KvJTxWNkf1Z7ZTgpNFf1vZ1gw0zYwd0j5p28bJ4n8iN-XOIq-2XbrwwJxCArqDXygTTaYzOLrucF2D5QxVBkaDlxfiZWE_Z3qm/s1600/itcountsjpg.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPH4oH-8N4fy_j_CETT4wHgzauXAms6zswOkGOe4vIv0KvJTxWNkf1Z7ZTgpNFf1vZ1gw0zYwd0j5p28bJ4n8iN-XOIq-2XbrwwJxCArqDXygTTaYzOLrucF2D5QxVBkaDlxfiZWE_Z3qm/s200/itcountsjpg.jpg" width="200" /></a></div>Last week we looked at “<a href="http://bit.ly/twittiquette" target="_blank"><b>How to Use and Abuse Twitter</b></a>”. In the meantime an experienced CEO who is launching a new telecoms service emailed me ““I need to really understand the best use of Twitter, et al in business …. I believe it’s now a must do”.<br />
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The Twitter article, plus the broader one the week before on "<a href="http://bit.ly/smuseabuse" target="_blank"><b>How to Use and Abuse Social Media</b></a>", both received very complementary reviews from people like comedian Ben Miller, who kindly tweeted about it.<br />
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But as I realised that neither article quite answered the CEO’s question, I used it as the inspiration for the next article I had been asked to write for "IT Counts", the online forum of the IT Faculty of the ICAEW (Chartered Accountants). [<b><a href="http://bit.ly/tprofit" target=_blank>...read more...</a></b>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-11072007877682950482010-10-25T14:53:00.002+01:002010-10-29T09:39:09.664+01:00How You Can Use And Abuse Twitter<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTqj7Z3xuRbEyHECjSGwEHt7F-ZayqLiU-fQfjpDI5Rj4odKqWZNMgOvp2s0LeSKDOKdkD1WOoaKqJxVadrP1zWrc7GACbjz01Cp1mjOtY5bWAPWQfdQkwcJ990hr4azhpFHWrFQP6mjU/s1600/heikki.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTqj7Z3xuRbEyHECjSGwEHt7F-ZayqLiU-fQfjpDI5Rj4odKqWZNMgOvp2s0LeSKDOKdkD1WOoaKqJxVadrP1zWrc7GACbjz01Cp1mjOtY5bWAPWQfdQkwcJ990hr4azhpFHWrFQP6mjU/s200/heikki.jpeg" width="200" /></a></div>Last week we looked at <a href="http://bit.ly/smuseabuse" target="_blank"><b>various aspects of social media</b></a>. One of the “cons” was the need for CONversation. This is none more true than on Twitter, where you can tweet to the whole world, or send a tweet to one individual person. <br />
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It was <a href="http://www.twitter.com/davegorman" target="_blank"><b>@davegorman</b></a> the comedian, if I remember rightly, who retweeted a few weeks ago that you should only ever [<a href="http://bit.ly/twittiquette" target=_blank><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-18248329202827779362010-10-22T15:33:00.001+01:002010-10-22T15:34:12.977+01:00How You Can Use And Abuse Social Media<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb55pD01KkUyj5FVJSEn-CY4EQ_c_figi12wNvAhRfvwl6dmDJI1jA1ulZ964vuFAAwvVNZlcShggTf_uRA2tPQwEZ4PEP6rW2_PehZd69zXOGMcNGG_LsOpFDYeUhMaoCp145sVvo8SB_/s1600/5people.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb55pD01KkUyj5FVJSEn-CY4EQ_c_figi12wNvAhRfvwl6dmDJI1jA1ulZ964vuFAAwvVNZlcShggTf_uRA2tPQwEZ4PEP6rW2_PehZd69zXOGMcNGG_LsOpFDYeUhMaoCp145sVvo8SB_/s200/5people.jpeg" width="200" /></a></div>Every now and then I hear a presentation that is spot on and extremely valuable. <br />
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This week I saw <a href="http://www.bookmarklee.co.uk/" target="_blank"><b>Mark Lee</b></a> do a talk titled “How Accountants Can Use And Abuse Social Media”. But the talk could easily have been for anyone in business. [<a href="http://bit.ly/smuseabuse" target="_blank"><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-70578301564111942602010-10-15T09:06:00.001+01:002010-10-15T09:06:24.237+01:00Twitter Tips for Newbies, Noobs and the More Experienced<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_QeNFvhqTvUDS3W3C2Q-ENoJHxZqf1cSZTwIGMXhttp1JcKG9NEnxGdJ_QgwoMQhXQeLKFE4pbJP-4uK4QUgJcDdWItmrrtAnRHP_ew00PPfgODUqxiA9G1whYls2-v4pQm_UGHTk6chM/s1600/twitterdouble.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_QeNFvhqTvUDS3W3C2Q-ENoJHxZqf1cSZTwIGMXhttp1JcKG9NEnxGdJ_QgwoMQhXQeLKFE4pbJP-4uK4QUgJcDdWItmrrtAnRHP_ew00PPfgODUqxiA9G1whYls2-v4pQm_UGHTk6chM/s200/twitterdouble.jpeg" width="200" /></a></div>I’m often asked how to use Twitter. Carol Vorderman recently tweeted a question about who can see the messages ("tweets") she sends to specific people. So here are a few tips on this and other subjects.<br />
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These tips apply whether you are tweeting in a business or personal capacity, and are for the more experienced as well as for newbies: [<a href="http://bit.ly/twitips1" target=_blank><b>...read more...</b>]</a>Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-73105249947261913192010-10-08T11:06:00.000+01:002010-10-08T11:06:34.336+01:00Social Media – The Power and the Groups (LinkedIn & new on Facebook)<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJPMane9DR7Ya72DNE-g5uMD1RQYwxqHmZ3PnthqkMygfrM7RaA3bvAzfxL1JM_5ppyR4MJ56ArJiLc8LFKLkk42RPlVXACYheI1vL6AiCgx2CBRk4adzip1tgDQyw_C1steC9uWqw29AQ/s1600/facebookgroups.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJPMane9DR7Ya72DNE-g5uMD1RQYwxqHmZ3PnthqkMygfrM7RaA3bvAzfxL1JM_5ppyR4MJ56ArJiLc8LFKLkk42RPlVXACYheI1vL6AiCgx2CBRk4adzip1tgDQyw_C1steC9uWqw29AQ/s200/facebookgroups.jpg" width="200" /></a></div>This week Facebook launched some new functionality. They've trumpeted the fact that you own your data on Facebook, and can now extract all your data to transfer to a rival service (at least in theory). You can also see more clearly what data is being passed to external applications. But of more interest to businesses is the new “Groups” functionality, that replaces a more simplistic “Old Groups” facility. [<a href="http://bit.ly/lfgroups" target="_blank"><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-76071580974756871652010-10-01T12:12:00.000+01:002010-10-06T15:58:15.730+01:00Customer Generated Comments - Blessing or Curse?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbTMOQEAVN0bfwqrqw5oLHPg22PWkxAUjKTyWzf86sMai1RmHfnd5iZ5Xfp-wPr-j8_NVi0NBCtYTnMha9sbewI0mFJOlG1xml0qtvHR23fySUXph6CNzPVasgGhzJlF8NF3xm7cdHgE1M/s1600/tripadvisor.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbTMOQEAVN0bfwqrqw5oLHPg22PWkxAUjKTyWzf86sMai1RmHfnd5iZ5Xfp-wPr-j8_NVi0NBCtYTnMha9sbewI0mFJOlG1xml0qtvHR23fySUXph6CNzPVasgGhzJlF8NF3xm7cdHgE1M/s200/tripadvisor.jpeg" width="200" /></a></div>We discussed a business using location services such as FourSquare a couple of weeks ago, I mentioned that they are great when people comment positively about you to spread a good word. <br />
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But whether you are a venue or another type of business, what if there are any negative comments? [<a href="http://bit.ly/locomm" target="_blank"><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-36128426281789262872010-09-29T10:45:00.002+01:002010-09-29T12:14:15.511+01:00Twitter Limits - Will They Affect You?Ordinarily you can tweet on Twitter without any real restriction. But there are actually limits, which are ... [<a href="http://bit.ly/tlimit" target=_blank><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-47836839978492983142010-09-24T09:25:00.004+01:002010-10-04T09:50:36.785+01:00New Twitter, Monetization, Business Models and You<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigf3VJ3u53zB4ufEwYeU0FzwmhmZrYOJgLlcG3I5MZetWQkyASp0upOGn4oZ_rWUcl4-GG-y35qvqnuwDFPYS973gcUVze_ZsesZYYkISdB_8T4C7MZk9NAAUwlH7ggHnCATyzDRshI7tI/s1600/100922newtwitterscreen.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigf3VJ3u53zB4ufEwYeU0FzwmhmZrYOJgLlcG3I5MZetWQkyASp0upOGn4oZ_rWUcl4-GG-y35qvqnuwDFPYS973gcUVze_ZsesZYYkISdB_8T4C7MZk9NAAUwlH7ggHnCATyzDRshI7tI/s320/100922newtwitterscreen.jpg" /></a></div>Twitter. It feels like it has been with us for ever. In fact it was conceived and launched only in 2006. The 140 character size of "tweets" arose because at the time the service was designed to be used with SMS text messages on mobile phones, as well as on the web.<br />
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Twitter is a free service which has not carried any form of advertising. Until recently it was only guesswork how they would make money. Nonetheless Twitter has raised over $50 million from venture capitalists. Apparently Twitter is looking for $1.5billion of revenue in 2013. So how will Twitter make this money? And how will that affect you and your business?<br />
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[<a href="http://bit.ly/newtwitt" target="_blank"><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-64101867208311205992010-09-17T13:11:00.001+01:002010-09-29T13:13:29.889+01:00What Can Location Services Do For You?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfMeBvU3liE9mggS2sfSMDLaydKd3jdTnrbSexO3ljP0hR7K-ElxL_x0_owl01RF8YFLm6wcNa8Tz_zGo_nkth32d996IGNe3TxEcohorb7HRqYyHJSWCiRQaj1gxezT7gwUaT6HGnRd1c/s1600/foursquare.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfMeBvU3liE9mggS2sfSMDLaydKd3jdTnrbSexO3ljP0hR7K-ElxL_x0_owl01RF8YFLm6wcNa8Tz_zGo_nkth32d996IGNe3TxEcohorb7HRqYyHJSWCiRQaj1gxezT7gwUaT6HGnRd1c/s320/foursquare.jpg" /></a></div>A couple of weeks ago I mentioned Foursquare, Gowalla and Facebook Places. These are all location-based services that you can leverage if you have a "venue" business - a theatre, a local shop, a shop in a national chain or any other place that people would visit.<br />
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So as a business, how can you take advantage of them? [<a href="http://bit.ly/smloca" target=_blank><b>...read more ...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-71877797702901189442010-09-10T13:40:00.003+01:002010-09-29T13:54:50.162+01:00How Can You Get People To Attend An Event?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFptscCmdZQS5wJqouRlY54t-Ys1NGEIsSPQgbGOFO7fjbVICVyQZqTS9yNFc4jmRQo1mGq_a2aDf3ieBGgxq_NJJVx6dpT6_he709V-fk_Hfp_RH9SZB_iNZ56BqQqxgFVQ3EGiBstkS9/s1600/100911butserfest_t6d.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFptscCmdZQS5wJqouRlY54t-Ys1NGEIsSPQgbGOFO7fjbVICVyQZqTS9yNFc4jmRQo1mGq_a2aDf3ieBGgxq_NJJVx6dpT6_he709V-fk_Hfp_RH9SZB_iNZ56BqQqxgFVQ3EGiBstkS9/s320/100911butserfest_t6d.jpg" /></a></div>Over the last few weeks I have used outdoor music festivals as a focus for case studies on how to leverage the power of social media. As the camping season draws to a close, what to do this weekend?<br />
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How well are they encouraging me to attend? What else could they do? [<a href="http://bit.ly/fbfest4" target="_blank"><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-59353702726984537132010-09-03T13:43:00.004+01:002010-10-04T09:52:42.637+01:00Case Study Update - Lessons for Business<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk1zbD0G6VVE7izIpzLtDdh5VWRiHiMv2Eb8hR5WcOtVuK8LBEInMiqUteocGOXqbepda212wvchwZ9FGnHeDiuztw_OI8vtrPl_n7ID9Y1Zc6FwdnWBsvOkObLbEE5UYbLKxI_EGoPvo0/s1600/symphonicqueen.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk1zbD0G6VVE7izIpzLtDdh5VWRiHiMv2Eb8hR5WcOtVuK8LBEInMiqUteocGOXqbepda212wvchwZ9FGnHeDiuztw_OI8vtrPl_n7ID9Y1Zc6FwdnWBsvOkObLbEE5UYbLKxI_EGoPvo0/s200/symphonicqueen.jpg" width="169" /></a></div>Last week we looked at how music festivals are using social media. After this last week’s updates, I promised to take a further look.<br />
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What makes a festival succeed? What lessons can be learned about using social media? <br />
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How can this experience be applied to other types of businesses?<br />
[<a href="http://bit.ly/fbfest3" target=_blank><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.comtag:blogger.com,1999:blog-5908768642009584543.post-25345788195508477052010-08-27T13:51:00.004+01:002010-09-29T13:54:12.426+01:00Case Study Update for 80s Rewind Festival, Henley (Lessons for Business)<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWxrLvv93trF1ctVcZ7UTpkjxc4gzoCxH6Okp1_2ikcK_nGtY0U4r9wUlw5XShH6mVbx7Kupw5RVSxY0MVQm0qh1yVzZvH9Dj7XYSNiWw8SXhlBNWcg3CN5uEY8Hy4ggWkawZjSK5KRQfh/s1600/revellers_rewind220820101610.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5509315328564650690" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWxrLvv93trF1ctVcZ7UTpkjxc4gzoCxH6Okp1_2ikcK_nGtY0U4r9wUlw5XShH6mVbx7Kupw5RVSxY0MVQm0qh1yVzZvH9Dj7XYSNiWw8SXhlBNWcg3CN5uEY8Hy4ggWkawZjSK5KRQfh/s320/revellers_rewind220820101610.jpg" style="cursor: pointer; float: left; height: 150px; margin: 0pt 10px 10px 0pt; width: 200px;" /></a><br />
Following on from the case studies looking at various music festivals this summer and how they have used social media, here’s an update for the 80’s Rewind Festival:<br />
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Wot no crowd-surfing?<br />
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But what further lessons can be learned relevant to events and other businesses? <br />
[<a href="http://bit.ly/fbfest2" target=_blank><b>...read more...</b></a>]Chris Challishttp://www.blogger.com/profile/13888631628109578880noreply@blogger.com