Twitter Limits - Will They Affect You?

Ordinarily you can tweet on Twitter without any real restriction. But there are actually limits, which are ... [...read more...]

New Twitter, Monetization, Business Models and You

Twitter. It feels like it has been with us for ever. In fact it was conceived and launched only in 2006. The 140 character size of "tweets" arose because at the time the service was designed to be used with SMS text messages on mobile phones, as well as on the web.

Twitter is a free service which has not carried any form of advertising. Until recently it was only guesswork how they would make money. Nonetheless Twitter has raised over $50 million from venture capitalists. Apparently Twitter is looking  for $1.5billion of revenue in 2013. So how will Twitter make this money? And how will that affect you and your business?

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What Can Location Services Do For You?

A couple of weeks ago I mentioned Foursquare, Gowalla and Facebook Places. These are all location-based services that you can leverage if you have a "venue" business - a theatre, a local shop, a shop in a national chain or any other place that people would visit.

So as a business, how can you take advantage of them? [...read more ...]

How Can You Get People To Attend An Event?

Over the last few weeks I have used outdoor music festivals as a focus for case studies on how to leverage the power of social media. As the camping season draws to a close, what to do this weekend?

How well are they encouraging me to attend? What else could they do? [...read more...]

Case Study Update - Lessons for Business

Last week we looked at how music festivals are using social media. After this last week’s updates, I promised to take a further look.

What makes a festival succeed? What lessons can be learned about using social media?

How can this experience be applied to other types of businesses?
[...read more...]