Taming The Power of Social Media

Social media is a powerful way to spread a message and build relationships. But I was reminded by an article on “stupid tweet insurance” for businesses, that whether it is Twitter, Facebook, YouTube or any other social tool, these tools can do more harm than good.

In this article for the ICAEW, how can the tools be tamed?

All Change in Social Media

Changes to the social media options available and changes to individual services are only to be expected.

In this article I've written for the ICAEW IT Faculty, here are two very recent examples highlighting changes to the way these services should be used.

An Inside Job – Using Social Tools within Business

Social media tools are being used by businesses to communicate publicly with customers. Increasingly these tools and similar internet-based software are being used privately within a business or with trusted partners for business benefit.

This article written for the IT Faculty of the ICAEW looks at the new opportunities and how to handle the new risks. Are you ready?

Social Media – Why Use It For Your Business?

If you are already using social media for your business, the answer to “Why use it?” may be obvious. But if are still unclear of its merits, or you aren’t using social media yet, then this brief introduction will be useful.

“Social media” is a collection of services including social networking services such as Facebook and Twitter. Each service is best suited to specific situations. [... read more ...]

Social Media – Business Impact

In the last few days MySpace has announced that nearly half its workforce will be made redundant, and that the business will be sold or spun off.

So what?

The story has several practical implications for using social networking profitably, by businesses large and small. These include pitfalls to avoid, and opportunities to leverage.

In this article I've written for the IT Faculty of the ICAEW, here are some tips for using social media profitably.

How (Not) To Handle Complaints

For a business, a customer is much more likely to spread news of a bad experience than they will a good one.

Social media provides the opportunity to spread bad news far further and faster.

This can be, for example: [...read more...]