Social Media – Why Use It For Your Business?

If you are already using social media for your business, the answer to “Why use it?” may be obvious. But if are still unclear of its merits, or you aren’t using social media yet, then this brief introduction will be useful.

“Social media” is a collection of services including social networking services such as Facebook and Twitter. Each service is best suited to specific situations. [... read more ...]

Social Media – Business Impact

In the last few days MySpace has announced that nearly half its workforce will be made redundant, and that the business will be sold or spun off.

So what?

The story has several practical implications for using social networking profitably, by businesses large and small. These include pitfalls to avoid, and opportunities to leverage.

In this article I've written for the IT Faculty of the ICAEW, here are some tips for using social media profitably.

How (Not) To Handle Complaints

For a business, a customer is much more likely to spread news of a bad experience than they will a good one.

Social media provides the opportunity to spread bad news far further and faster.

This can be, for example: [...read more...]