Case Study Update for 80s Rewind Festival, Henley (Lessons for Business)

Following on from the case studies looking at various music festivals this summer and how they have used social media, here’s an update for the 80’s Rewind Festival:

Wot no crowd-surfing?

But what further lessons can be learned relevant to events and other businesses?
[...read more...]

A Reflection of the Human Condition? (How can you use social networking for business advantage?)

As a survey in the US suggests 40% of those surveyed admitted to being "Facebook addicts” (and 42% of 18-24 year-old women are okay with sharing photos of themselves on Facebook looking "visibly intoxicated,") the UK government is beginning to use Facebook in a big way.

With an estimated 23 million “users” of Facebook in the UK , the government has just announced a plan to use the “Spending Challenge Channel". They see it as their ‘primary channel’ for communication with the public on the spending cuts issue.

Whether you agree or not with the idea, it raises the question “How can you use social networking for business advantage?” [...read more...]