Managing Visitors' Comments

I mentioned last week that British Airways had set up two Twitter accounts, BritishAirways and British_Airways which they still actively use.

They also set up some Facebook accounts last year. These include two accounts, “British Airways” and “British Airways plc”. Both now say “We currently aren't commenting on this site”. How are these being used? What lessons can be learned? [...read more...]

Useful or a Waste of Time for Businesses?

As we await David Cameron, Gordon Brown or someone else to form the next UK government, it’s interesting to see how the parties have used social networking for the election campaign:

What lessons can be learned for business? Is it worthwhile? [...read more...]