As a survey in the US suggests 40% of those surveyed admitted to being "Facebook addicts” (and 42% of 18-24 year-old women are okay with sharing photos of themselves on Facebook looking "visibly intoxicated,") the UK government is beginning to use Facebook in a big way.
With an estimated 23 million “users” of Facebook in the UK , the government has just announced a plan to use the “Spending Challenge Channel". They see it as their ‘primary channel’ for communication with the public on the spending cuts issue.
Whether you agree or not with the idea, it raises the question “How can you use social networking for business advantage?” [...read more...]
