Friday, 5 November 2010

Profit from Twitter

Last week we looked at “How to Use and Abuse Twitter”. In the meantime an experienced CEO who is launching a new telecoms service emailed me ““I need to really understand the best use of Twitter, et al in business …. I believe it’s now a must do”.

The Twitter article, plus the broader one the week before on "How to Use and Abuse Social Media", both received very complementary reviews from people like comedian Ben Miller, who kindly tweeted about it.

But as I realised that neither article quite answered the CEO’s question, I used it as the inspiration for the next article I had been asked to write for "IT Counts", the online forum of the IT Faculty of the ICAEW (Chartered Accountants). [ more...]